![]() As she established Footlights within the dance retail community as the go to dance shop, she made an impact on the vendors with her cutting-edge fitting techniques. She strived to bring as much variety as she could, to provide her community with everything they needed and more. Joy’s natural ability for spotting quality materials as a seamstress allowed her to confidently offer high quality dance apparel at an affordable price, locally. She saw firsthand the demand to have dance supplies in the area, not just for her own children, but for the other dancers struggling to find convenient, affordable, high quality dancewear. In the summer of 1991, a determined dance mom, Joy Ellis, opened a small dance boutique.
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